Aaron Louie

UX Ninja

Freelance user experience consultant. Awesomeness on demand.

services

strategy

user experience consulting
creative strategy
customer research
content strategy

leadership

creative direction
design leadership
workshop facilitation

design

information architecture
interaction design
responsive design
mobile application design
experience design

Customer journey diagram Project details >

Content priority by engagement stage Project details >

User flow Project details >

Site map Project details >

Finished design for landing page. Visual design by Michael Chen. Project details >

Finished design for parallax scrolling experience. Visual design by Michael Chen. Project details >

User flow diagram, showing stages of engagement with web developers. Project details >

Leading a team of creatives, I coordinated the design of the site in a couple of weeks. Visual design by Miles Matsumoto. Project details >

Within a week of launch, hundreds of web developers had joined the cause. Project details >

As new countries see their IE6 use drop below 1%, they are celebrated here. Project details >

Customer journey diagram, mapping out engagement path for an audience segmentProject details >

Template wireframe, showing which content would be relevant to particular segmentsProject details >

Navigation wireframes, showing expanded tab navigation Project details >

Design comps, after 4 rounds of iterative usability testing. Visual design by Kevin Bauer. Project details >

Blended agenda matrix, which maps out the areas of risk and opportunity by comparing the objectives of customers and the business.

Site map of the redesigned Office for Mac site, aligning each product to a common structure and creating cross-site paths to related content.

User flow for specific conversion paths from trial to purchase.

Finished design comp for a product page, prior to launch. Visual design by Kevin Bauer.

Screenshot of live site, showing help content from central help repository embedded within the shell of the site.

Customer journey map Project details >

Site map Project details >

Template wireframes Project details >

Final design. Visual design by Rich Blackwell. Project details >

Blended agenda matrix, synthesizing user and stakeholder interviews into a strategic map comparing objectives of customers and business.

Based on findings from the strategy work, we proposed restructuring the account management tools for customers.

We focused on revealing insights into spending habits and proactively alerting customers to help them prevent fees.

Our design included easy-to-read infographics helping customers understand when their bills were due and when their payments would clear.

Proposed design (not implemented). Visual design by Billy Lymm.

work samples

strategy brief
customer journey
storyboard
user flow
site map
wireframes

I'm still working on this part of the site. Check back in a week or so!

about

My name is Aaron J. Louie, and I am a UX ninja. I'm a creative director and senior ux consultant who has been crafting digital experiences for over 19 years. Throughout my career, I've honed my skills in user-centered information architecture, interaction design, and content strategy. I've provided user experience design and strategic guidance to clients in a wide variety of industries, including marketing, technology, finance, home improvement, travel, education, libraries, government, and non-profit.

why a ninja?

The legendary ninja of Japan were specially-trained mercenaries for hire who specialized in stealth, speed, and surprise. Well, that pretty much describes me. I can quickly jump in on a project, integrate with your team, and quickly deliver amazing results.

why user experience?

User experience (UX) is the art and science of structuring and designing digital and physical purposeful interfaces. Yes, that's a very vague and academic-sounding definition. Here's a simpler one: UX is about designing stuff that people will love using. And here's why it's important: when you have the right customers, the right product, and a great user experience, you win.

what are all those services you offer?

Just like the ninja, UX people have all kinds of secret methods for working their magic. Since UX is half-science and half-art, my methods attempt to remove some of the subjectivity and chaos from the process by analyzing and testing things. Like a lock pick or throwing star, not all of these methods are always essential. But they are extremely effective when used skillfully.