My name is Aaron J. Louie, and I am a UX ninja. I'm a creative director and senior ux consultant who has been crafting digital experiences for over 19 years. Throughout my career, I've honed my skills in user-centered information architecture, interaction design, and content strategy. I've provided user experience design and strategic guidance to clients in a wide variety of industries, including marketing, technology, finance, home improvement, travel, education, libraries, government, and non-profit.
The legendary ninja of Japan were specially-trained mercenaries for hire who specialized in stealth, speed, and surprise. Well, that pretty much describes me. I can quickly jump in on a project, integrate with your team, and quickly deliver amazing results.
User experience (UX) is the art and science of structuring and designing digital and physical purposeful interfaces. Yes, that's a very vague and academic-sounding definition. Here's a simpler one: UX is about designing stuff that people will love using. And here's why it's important: when you have the right customers, the right product, and a great user experience, you win.
Just like the ninja, UX people have all kinds of secret methods for working their magic. Since UX is half-science and half-art, my methods attempt to remove some of the subjectivity and chaos from the process by analyzing and testing things. Like a lock pick or throwing star, not all of these methods are always essential. But they are extremely effective when used skillfully.
Yes. I actually exist: